VISUAL MERCHANDISING INSTORE & ONLINE

Create attention-grabbing multi-channel retail spaces that talk to each other using my visual merchandising services

Dive into the rich world of visual merchandising with me. Here's a taster of where visual merchandising can impact your business.

CREATIVE

It all started when local boutique retailers reached out to me for styling. I quickly noticed the disconnect between their online store and brick-and-mortar experience, from a visual merchandising lens.

So I played sleuth and discovered:

  1. There was a rush to pivot to an online (thanks COVID). Then retailers returned to business as usual – their physical shop – only to find it tough to manage both channels well (fair enough because both are SOOOO time consuming!).

  2. Visual merchandising for retailers has become a year-round event, well beyond the four seasons and big holidays. Retailers don’t plan ahead enough.

  3. Focusing on visual merchandising might not be a retailer’s superpower or activator.

  4. By not having a consistent, mind-blowing user experience across channels puts a massive ding into the shopping experience and therefore affects sales! The whole sales ecosystem is flawed.

With a VM guru on board, retailers have can ask good questions – and make even better decisions. For example:

  • Is our visual merchandising enticing new customers?

  • Is there brand buzz?

  • Are we getting more business through word of mouth?

  • What’s stopping our customers from buying, or buying more?

  • Is our store trusted, or is it outdated and poorly laid out?

  • Is there inconsistent messaging between channels?

Statement

Visual merchandising is not simply the cherry on top of a multi-channel retail experience. As humans are visual creatures, VM can make or break your sales ecosystem.

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